Apple implements tracking blocking functionality that Facebook feared

Apple started to implement an innovation that it planned to implement last year, but later decided to postpone. New activity tracking rules, which are normally planned to be implemented with the release of iOS 14, came to the App Store. According to an update to the App Store Guidelines, apps now need to request permission to follow users.

To remind you, when Apple first introduced iOS 14, it announced a very important privacy update with it. As part of the update, all applications in the App Store would have to request permission to watch users online.
But Facebook was one of the most responsive to the update in question. Because, according to Facebook, there is a danger of a significant decrease in the advertising revenue of the apps due to Apple's new rules.

Apple seems insistent not backing down

Apple does not seem to back down. Apple's time is over, giving developers a little more time to adapt to the new rules. With the change made to the App Store Review Guidelines as of today, apps are now mandatory to ask users for permission.
From now on, all apps from A to Z need to revise themselves according to the new App Store rules. As per the rules, Facebook or Instagram will not be able to collect data from you unless you allow an app to track you, regardless of what happened. In other words, it will not be able to track your tracks on the internet in order to "offer you a good experience".

5.1.2 (i) - Data Use and Sharing
“You need explicit consent from users through App Tracking Transparency APIs to track their activity. Applications that share user data without the user's consent may be removed and may cause you to be removed from the Apple Developer Program".

Rules implemented with iOS 14.5 beta

Apple has officially started to implement the privacy change it made in the App Store Tracking Guidelines with iOS 14.5 beta. In this context, Facebook and Instagram send notifications to iOS 14.5 beta users to give them follow-up permission.

Apple is expected to release the final version of iOS 14.5 in the Spring of 2021; In other words, developers have some more time to adapt to the new rules.
Users of Guest are not allowed to comment this publication.