AirPods play to the top againOver 300 million units were sold in the True Wireless Stereo (TWS) Bluetooth headset market last year. In addition, the market grew by 90%. Apple airpods, the market is almost dominated the half. The remainder consists of a large number of companies with individual small proportions.
Strategy Analytics notes that despite Apple's dominance, its leadership declines as competition intensifies:
“Apple maintained command leadership in the TWS segment in 2020, but its share of command decreases as competition intensifies” said Ken Hyers, Director of Strategy Analytics. So we expect strong competition from Xiaomi, Samsung and Huawei in 2021” he said. “The TWS headset market is already very crowded. Despite a strong sales outlook, there will inevitably be consolidation in the coming years.” He continued his expressions in the form.
Analysts assume there is still plenty of potential in the large Bluetooth headset market. Globally, nearly one in ten people own a Bluetooth headset, according to Strategy Analytics data. Therefore, there is still an important area for growth in the industry. Additionally, Strategy Analytics predicts that there is still significant growth potential in the market as vendors move away from combining wired headsets with new smartphones.